On the surface, Facebook Live is a basic feature that offers live-streaming video capabilities to users. By tapping the live stream icon, you can start broadcasting video live from your smartphone, and write an optional description for the event. Any users following you will have the ability to “tune in” to the broadcast. At the end of the video, you can tap “finish” to complete the video, at which point it will be posted as a permanently available feature on your timeline. The maximum time limit for a broadcast is currently 30 minutes, and you can block specific users if you desire.
At a glance, you’ll notice this live-streaming feature is markedly similar to other products on the market, such as Periscope and Meerkat, which uniquely offered live-streaming video for their users. However, there are a few key differences with Facebook Live, most notably being the ability for the video to be retrieved at any time and the association with other features of the app.
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